Though summer might seem like a distant memory, our thirst for getaways shows no sign of abating, especially when East Anglia has so much to offer. From The Broads to Sandringham House, a visit to the region can be as adventurous or relaxing as you like and following the great September success for cottages.com last month, it also seems that visitors are looking for a slice of luxury living, too.
In fact, the self-catering holiday specialist has reported that visitors to Norfolk have a taste for the finer things in life, with bookings for cottages in the region’s Luxury Collection up by 47 per cent year-on-year, compared to just 25 per cent nationally. With last month declaring that more than 61 per cent of bookings are made during non-school holiday dates, staycations are proving exceptionally popular amongst UK holidaymakers.
Victoria Schofield, Area Manager for East Anglia at cottages.com, commented: “It’s great to see that the popularity of Norfolk is carrying on into September after such a successful summer season for the region. Luxury properties in particular have proven incredibly popular and it goes to show the potential of holiday lets in the region, with bookings thriving even after the summer months come to an end.”
“Luxury ranks highly amongst the most requested property features on cottages.com and our luxury collection is going from strength to strength. Last year, luxury properties achieved almost five weeks more than non-luxury, so it is a worthwhile consideration on upgrading your property, especially when our team of regionally-based managers can give you help and advise on how to meet the requirements.”
“The five-star properties are carefully chosen to ensure only the most scenic locations, finest furnishings, greatest games and gadgets and fantastic facilities are available to be enjoyed by holidaymakers. Some of the properties even have home cinemas or private pools – luxury breaks are all about finding your own favourite way to relax. One of the greatest additions that we’ve found for properties is a hot tub as it has a big return on investment. Nearly half of searches include hot tubs and we’ve seen booking increases of around three weeks per property, with a revenue increase of around 10 per cent, so it’s always worth considering.”
“There are always opportunities to upgrade your property and cottages.com offers an owner discount scheme, Partnership Plus, allowing you to enjoy reduced rates on many products including beds, kitchen design and fitting, hot tubs, linen and towels, helping make it better value than ever to get your property to a great standard.”
“These results are proving that staycations in the area are more popular than ever and that there hasn’t been a better time for holiday property owners to maximise their potential.”
For more information and advice on how to boost your bookings during shoulder season or if you are considering starting a holiday let, simply visit www.cottages.com/let-your-property or call 0345 268 1846.