Only a fifth of people in the East of England cook something new on a weekly basis

New survey reveals East of England eating habits

  • Only 8% of people in the East of England suffer from food intolerances or allergies – the second lowest region in the UK
  • People in the East of England are the second least likely region to suffer from allergies or food intolerances (8%) compared to the rest of the UK (14%)
  • Over half (61%) think it’s important to buy sustainable foods when doing their grocery shopping

A fifth (20%) of people in the East of England cook a new dish every week, according to a recent YouGov survey carried out by Currys PC World. The retailer surveyed 2,047 Brits about their eating habits to explore how people in England, Scotland and Wales are taking a fresh approach to their cooking.

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The survey found that those in the East of England are less likely to cook a new dish on a weekly basis than Britain as a whole[1], suggesting that they love repeating their favourite meals. It also found that people in the East of England are less influenced by recent ‘free-from’ and clean-eating food trends and are the second least likely region to suffer from allergies & food intolerances (8%), compared to the UK average (14%).

People in London and Scotland are the most likely to experiment with new dishes – almost a third of people in both regions said they cook a new dish at home at least once a week (30% and 28% respectively). People in the East Midlands (5%) and Wales (5%) are most likely to cook a new dish on an annual basis.

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12% of those surveyed in the East of England said they’d eaten a vegan meal in the past month, with more than half (56%)[2] doing so for ethical reasons – while only 8% said they’d deliberately eaten a gluten-free meal in the same time-period.

People in the East of England are also very interested in sustainable shopping – 61% said sustainable shopping was either very important or fairly important to them when buying food, which was in line with the UK as a whole. Sustainable shopping involves ensuring, where possible, that all produce is sourced locally, all packaging is environmentally-friendly and that food is ethically sourced.


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