Freeport Braintree celebrates 20th anniversary with a rebrand

This year marks 20 years of outlet shopping for Freeport Braintree, and the shopping centre is celebrating with a new look, feel and name; Braintree Village.

Visitors to Braintree Village will be welcomed with a completely new image to reflect the centre’s ongoing evolution.

The shopping centre will continue to offer premium brands at outlet prices, as well as supporting local independent retailers including Roo’s and Florin Flowers.

The shopping destination was originally opened by TV personality and Blue Peter presenter, Tim Vincent in 1999, and over the years has expanded to become of Essex’s most loved retail outlets. 


It was given a remodel and rebrand in 2006. Over the year’s local celebrities, including many of the TOWIE cast, have turned on the Christmas lights, and in 2016 the popular Hugo Boss outlet opened its doors. In 2018 the centre hosted its first free fireworks display for the local community. 

Rylan Clark Neal Lights up Freeport Braintree in 2016

In recent years, Braintree Village has welcomed the likes of Osprey London, Jack Wills, Dune London and Bill’s.

Josef O’Sullivan, Centre Manager at Braintree Village, said: “We have been part of this great community for 20 years and what better way to celebrate than with a fresh new look.

Osprey London store opened 2018

“We are also at the heart of an exceptional community, which we are keen to continue supporting with events, partnerships and charitable initiatives as we progress through our transformation.”

In celebration of its 20th year, Braintree Village will be delivering 20 random acts of kindness, selecting 20 local charities and organisations to surprise throughout the year. Voted on by Braintree Village staff, 20 Essex charities will benefit from funding, with more information on how the local community can nominate coming soon.



Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.