How to become an Ambassador for the East Coast

How well do you know the English East Coast? Find out how you can become an Ambassador.


How well do you know the East Coast? Could you give visitors an accurate history of local attractions like Snape Maltings or Holkham Hall? Where are the top museums or best places to spot wildlife? When are the best festivals or events held and where should art-lovers head to?

If you’re in any doubt, now is the perfect time to put your skills to the test with, a free, online product-knowledge training course tailored for everyone who interacts with visitors. 

Developed by the National Coastal Tourism Academy (NCTA) which focuses on boosting the number of international visitors toEngland’s Coast, the course is packed with information on Lincolnshire, Norfolk, Suffolk and Essex.


“This free online training course is ideal for anyone working in the hospitality industry or meeting international visitors in any capacity, whether you’re a restaurateur, hotelier, work in a bar, shop, café or hair-dresser,” says Samantha Richardson, Academy Director of the NCTA.

“It’s more important than ever that we offer international visitors superb service and a very warm welcome. We know they’re keen to visit the coast and are key to boosting the tourism industry on our coast.”



The Ambassador course has already been completed by hundreds of businesses around the coast, prompting a series of positive comments.

Pat Fox, The Banningham Crown Inn, Norfolk, says: “Our MD and I have completed the regional module at present, and we are aiming to get all our managers and front of house staff on the programme in the coming week.

“It’s a very useful resource including comprehensive information about our area and insights into our customer base. Being able to pass this on to our visitors adds value to our business too.” features modules on nature, local towns and villages, top tips on getting around the county, activities and more, and there’s a special module on understanding how to welcome international visitors, facts on the key markets and what businesses need to do to attract and retain these visitors. 

There is a total of eight courses covering every section of the coast of England; it is free, can be undertaken in stages and on successful completion, users can download a personalised certificate.  


Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.