Sheringham and Heacham are the hottest spots on the North Norfolk coast this year, with holiday bookings to the two coastal destinations up more than 50 per cent, year-on-year, according to leading self-catering holiday company Norfolk Country Cottages.
The company, which has 450 properties in its portfolio, revealed that so far during 2016 bookings for properties in Sheringham have enjoyed a 59 per cent increase, while properties in Heacham grew by more than 52 per cent.
Wells-next-the-Sea saw an increase of 28 per cent and is the company’s second most popular destination after its home town of Holt. Cromer also increased by 26 per cent year-on-year and is Norfolk Country Cottages third most popular location.
The end of season analysis shows that it is new towns and villages seeing the greatest growth in the past year, rather than past peak performers such as Burnham Market.
Additionally, Norfolk Country Cottages has reported that the age of its visitors to the county is falling – the proportion of 18-35-year-olds has almost doubled in the last year, with 35-50-year-old travellers also increasing. However, visitors who are 50+ have declined in the last year, indicating that Norfolk has become a more desirable destination for younger travellers staying with Norfolk Country Cottages.
“Norfolk continues to attract growing numbers of visitors, and interestingly a greater number of younger visitors who have traditionally opted for overseas destinations,” says general manager Heather McCraith.
“Sheringham and Heacham were our hotspot destinations this year, with more visitors booking our cottages here than in any other part of Norfolk. The landscape of Norfolk tourism is shifting and we look forward to talking with new clients interested in letting their properties with Norfolk Country Cottages in 2017.”