If you’re a regular visitor to Cambridge, you will have noticed the works taking place at The Grafton Centre for some time, but finally, its grand refurbishment was revealed at the end of last year.
The centre has undergone a £28.5 million refurbishment and reconfiguration to create bright and open spaces, adding to its shopping, leisure and dining facilities, bringing everything together under one roof at the Fitzroy Street mall.
Shoppers can now benefit from improved stores and new openings, including River Island’s anchor store in a prominent position at the front of the mall, which has consolidated its existing, smaller River Island Boutique. The new store will feature the brand’s newest look-and-feel concept and will showcase a wider selection of the latest women’s, men’s and children’s clothing and accessories.
The Debenhams store has also undergone a significant refurbishment to create the addition of its new ‘beauty hall of the future’. It was one of only five Debenhams stores to receive investment in the country and to roll out the new concept. The beauty hall merges an online and in-store shopping experience with digital screens streaming social media content and videos. It now stocks brands such as Murad skin care and Kat Von D make up, which is vegan and cruelty free, as well as emerging make up brands such as Laura Gellar. Shoppers can enjoy the Benefit Brow Bar and the addition of a ‘pick and mix’ make up section.
The reconfiguration of the former BHS store has created new opportunities within the centre, with the first floor opened up and connected to the former food court area to create the new Food Social dining quarter. It is home to the independent, family-owned Amélie, which opened last year. Food Social will be home to eight casual dining restaurants and will be integrated with the centre’s leisure offer, including a revamped, eight-screen Vue Cinema, and a new Pure Gym health club.
John O’Shea, Centre Manager at The Grafton said: “The end result is a new identity for the centre, a significantly improved customer experience and an enhanced retailer, restaurant and leisure offering.
“Both River Island and Debenhams have invested to increase and improve their presence at the centre. This has not only further strengthened the fashion offer at the centre but also introduced a host of exciting beauty brands that cannot be found elsewhere in Cambridge.”